~19 years turning insight into strategy, and strategy into execution — across BFSI, retail, e-commerce, FMCG and now real estate. ISB Hyderabad MBA. Currently building the sales strategy playbook for one of India's largest real estate developers.
Leading sales strategy for Godrej Properties — setting the playbook to grow performance on existing inventory, originating bold new ideas for where the business goes next, and staying close to execution with the sales organization so strategy doesn't stop at the slide deck. It's early days, and exactly the kind of insights-led, execution-heavy mandate this career has been building toward.
Excludes the current Godrej Properties chapter, which has just begun and isn't yet reflected in tenure. Years are approximate, computed from the listed employment dates and rounded to one decimal place.
Co-led Tata Croma's Enterprise AI roadmap with the CIO — operationalising AI workflows for insights-led performance reviews, NPS/CSAT analysis, location intelligence for new stores, and AI-led talent sourcing.
Conceptualised and led a new route-to-market for IKEA India, driving 14% Share of Business through large project sales across B2C, B2B and Channel Partners.
Orchestrated an enterprise-wide re-engineering program at Croma for profitable growth — a demand generation framework, margin expansion initiatives, and cost efficiencies through centralised turnaround programs.
Launched Private Brands at Pepperfry, reaching roughly 60% of GMV, with full end-to-end ownership of P&L, sourcing, merchandising, portfolio and supply chain.
Facilitated development of IKEA's Global Digital Strategy — spanning customer needs, co-worker empowerment, digital foundations and organisational HR programs.
Led Croma's Sustainability Charter (decarbonisation, circularity) and launched a Women's ERG with 800+ members as lead sponsor and mentor for DEI initiatives.